Sales (SaaS & Tech) · Client side · Updated September 2026
SDR / BDR salary
in the UK.
Based on Stonor Search's salary data, SDRs and BDRs in the UK typically earn between £30,000 and £40,000, with a typical salary of around £35,000. London roles sit higher, at £35,000 to £50,000, roughly 21% above the UK average in our data. Pay varies with seniority, location, company stage and sector, and the real scope of the role.
Also covers: Sales Development Representative, Business Development Representative, SDR, BDR, Business Development Manager, BDM, Account Executive, AE, Enterprise Account Executive, Sales Director.
UK average
High confidence£35,000
Typical salary (band midpoint)
- Salary range
- £30,000 – £40,000
- London
- £35,000 – £50,000
- Levels covered
- Junior / Executive
- Last updated
- September 2026
SDR / BDR salary by seniority and location
Annual base salary, GBP. "Typical" is the midpoint of the published band. London and UK-average bands are published separately.
| Level | UK average range | UK typical | London range | London typical |
|---|---|---|---|---|
| Junior / ExecutiveBDR / SDR | £30,000 – £40,000 | £35,000 | £35,000 – £50,000 | £42,500 |
What does a SDR / BDR earn by location?
- London
- £35,000 – £50,000
- UK average
- £30,000 – £40,000
Other regions use the UK average band: South East, South West, Midlands, North West, North East & Yorkshire, Scotland, Wales, Northern Ireland, Remote (UK).
In Stonor's data, London SDRs and BDRs earn around 21% more than the UK average at the same level. Regional searches outside London fall back to the UK figure and say so.
Market context
Stonor's report publishes the bands for this role without a written market commentary, so we haven't invented one. The numbers above are the honest extent of what we can say, plus the factors below.
About this data
- Sources
- Stonor Search SaaS & Tech Salary Benchmark 2025
- Sector coverage
- Client side — SaaS & Tech
- Benchmark period
- 2025
- Includes
- Base salary only. No bonus, commission or equity.
- Confidence
- High confidence. A published Stonor band for this exact role and location.
What affects a SDR / BDR's salary?
Scope of the role
This page covers the junior / executive band only. Within it, £30,000 to £40,000 is a wide spread. The top end usually reflects broader remit, a bigger budget or team, or a specialism that's hard to hire.
Location
London pays about 21% more than the UK average for SDRs and BDRs in Stonor's data. Hybrid roles based outside London are increasingly benchmarked against the national band rather than the London one, and candidates know it.
Company stage
The band is a SaaS and tech figure. Where a company sits between seed and scale-up changes the cash-versus-equity mix more than the headline title does, and Stonor's reports don't publish a size split, so treat the range as covering that spread.
Base versus on-target earnings
These figures are base salary only. For this role the commission or bonus element can be substantial, so compare offers on OTE and the realism of the targets behind it, not the base alone.
Live at Stonor
SDR / BDR roles Stonor is hiring for now
Checking the live job list…
Hiring for this role?
Salary is only half the story.
Stonor can tell you what SDRs and BDRs are asking for right now, how available they are and what you're competing against. Before you write the job ad, ideally.
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Wondering what you're worth?
The band above is a benchmark, not a verdict. If you'd like an honest, off-the-record read on where you sit and what would move it, Stonor talks to people in your position every week.