Marketing (SaaS & Tech) · Client side · Updated September 2026
Head of Marketing salary
in the UK.
Based on Stonor Search's salary data, Heads of Marketing in the UK typically earn between £100,000 and £140,000, with a typical salary of around £120,000. London roles sit higher, at £120,000 to £160,000, roughly 17% above the UK average in our data. Pay varies with seniority, location, company stage and sector, and the real scope of the role.
Also covers: VP Marketing, Marketing Director, VP of Marketing, Chief Marketing Officer, CMO.
UK average
High confidence£120,000
Typical salary (band midpoint)
- Salary range
- £100,000 – £140,000
- London
- £120,000 – £160,000
- Levels covered
- VP / Senior Director
- Last updated
- September 2026
Head of Marketing salary by seniority and location
Annual base salary, GBP. "Typical" is the midpoint of the published band. London and UK-average bands are published separately.
| Level | UK average range | UK typical | London range | London typical |
|---|---|---|---|---|
| VP / Senior DirectorVP / Head of Marketing | £100,000 – £140,000 | £120,000 | £120,000 – £160,000 | £140,000 |
What does a Head of Marketing earn by location?
- London
- £120,000 – £160,000
- UK average
- £100,000 – £140,000
Other regions use the UK average band: South East, South West, Midlands, North West, North East & Yorkshire, Scotland, Wales, Northern Ireland, Remote (UK).
In Stonor's data, London Heads of Marketing earn around 17% more than the UK average at the same level. Regional searches outside London fall back to the UK figure and say so.
Market context
Stonor's report publishes the bands for this role without a written market commentary, so we haven't invented one. The numbers above are the honest extent of what we can say, plus the factors below.
About this data
- Sources
- Stonor Search SaaS & Tech Salary Benchmark 2025
- Sector coverage
- Client side — SaaS & Tech
- Benchmark period
- 2025
- Includes
- Base salary only. No bonus, commission or equity.
- Confidence
- High confidence. A published Stonor band for this exact role and location.
What affects a Head of Marketing's salary?
Scope of the role
This page covers the vp / senior director band only. Within it, £100,000 to £140,000 is a wide spread. The top end usually reflects broader remit, a bigger budget or team, or a specialism that's hard to hire.
Location
London pays about 17% more than the UK average for Heads of Marketing in Stonor's data. Hybrid roles based outside London are increasingly benchmarked against the national band rather than the London one, and candidates know it.
Company stage
The band is a SaaS and tech figure. Where a company sits between seed and scale-up changes the cash-versus-equity mix more than the headline title does, and Stonor's reports don't publish a size split, so treat the range as covering that spread.
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