Stonor Search

Salary benchmarks · September 2026

Marketing salaries
in the UK.

Agency-side marketing salaries from the Stonor Search Marketing Salary Benchmark 2025: PR, social, digital, creative, insight, market research and promotional merchandise. These are UK-average bands for agency roles; SaaS and in-house marketing benchmarks live under SaaS & Tech.

Across the 13 marketing roles below, Stonor's benchmarks run from £22,000 at entry level to £160,000 at the top of the ladder. Every figure is annual base salary, and every role links to a fuller guide with the level-by-level breakdown.

Digital

Digital salary benchmarks
RoleTypical salaryGuide
Account Manager (Agency)7 levels · UK average · blended£44,500
Digital Account Manager7 levels · UK average£48,500

Public Relations

Public Relations salary benchmarks
RoleTypical salaryGuide
PR Account Manager6 levels · UK average£44,000

Social Media

Social Media salary benchmarks
RoleTypical salaryGuide
Social Media Manager5 levels · UK average£50,000

Creative

Creative salary benchmarks
RoleTypical salaryGuide
Designer4 levels · UK average£45,000
Art DirectorUK average£55,000
Creative Director2 levels · UK average£106,500
Copywriter4 levels · UK average£49,000
Motion Designer4 levels · UK average£50,000

Promotional Merchandise

Promotional Merchandise salary benchmarks
RoleTypical salaryGuide
Account Manager (Promotional Merchandise)3 levels · UK average£40,500

Market Research

Market Research salary benchmarks
RoleTypical salaryGuide
Market Research Manager8 levels · UK average£58,500
Insights ManagerUK average£55,000

Data & Analytics

Data & Analytics salary benchmarks
RoleTypical salaryGuide
Marketing Analyst3 levels · UK average£41,500

What Stonor is seeing

Market observations

PR salaries now vary more than ever by client sector — niche B2B areas like tech and healthcare pay noticeably more than consumer lifestyle or entertainment. Account Manager and Senior Account Manager roles are the ones clients find slowest to fill.

  • Niche B2B sector experience (tech, healthcare)
  • Hybrid skills: media relations + organic social + influencer
  • Influencer work is now standard in B2C PR

Source: Stonor Search Marketing Salary Benchmark 2025

Salaries and responsibilities are far less uniform than in PR or traditional marketing and vary wildly agency to agency depending on scope (organic vs paid vs both). Generalists are ten a penny — companies want specialists now.

  • Comfortable across organic and paid social
  • TikTok and short-form video expertise
  • On-camera creation, filming, editing and copy in one person

Source: Stonor Search Marketing Salary Benchmark 2025

Solid growth in design-led, bespoke merchandise companies, with real appetite for Account Managers who also bring product development know-how. UK promo merchandise hit record sales of £1.232bn in 2024, up 4.2% year on year.

  • Product development know-how
  • Sustainable product specialism
  • Commission structure (base salaries vary with it)

Source: Stonor Search Marketing Salary Benchmark 2025

Demand for digital marketing skills is up 33% year on year. Platform-agnostic people with CRM, SEO/GEO and paid skills are hot property — good ones don't stay on the market. Too many employers bundle paid, SEO, CRM and content into one job: be specific about what you actually want.

  • CRM, SEO/GEO and paid skills combined
  • Programmatic, automation and personalisation
  • AI-in-search (GEO/AEO) literacy

Source: Stonor Search Marketing Salary Benchmark 2025

Digital-first, multidisciplinary skills are in highest demand. AI tools are becoming standard, but conceptual and storytelling skills remain essential. Senior creative roles — Creative Director and multi-skilled Art Director — are the hardest to fill.

  • Multidisciplinary, digital-first portfolio
  • Conceptual and storytelling strength
  • Multi-skilled art direction at senior level

Source: Stonor Search Marketing Salary Benchmark 2025

Demand for data and insight professionals rose 15% in Q2 2024 while permanent vacancies overall declined. Researchers who turn numbers into action — and can present them — are worth their weight in dashboards.

  • Presenting insight to clients and creatives
  • Turning research into commercial recommendations

Source: Stonor Search Marketing Salary Benchmark 2025

Need a number for a specific level and location?

The calculator handles title variations, picks the nearest published band and tells you how confident to be.

Open the calculator

Also benchmarked

SaaS & Tech Salaries UK

Also benchmarked

AI & Data Salaries UK

Hiring in this space?

Stonor Search marketing recruitment