Public Relations · Agency side · Updated September 2026
PR Account Manager salary
in the UK.
Based on Stonor Search's salary data, PR Account Managers in the UK typically earn between £25,000 and £80,000 depending on level: around £25,000 – £30,000 at junior / executive level, rising to £50,000 – £60,000 at director level. Pay varies with seniority, location, agency size and client mix, and the real scope of the role.
Also covers: PR Account Executive, PR Account Director, Communications Manager, Senior PR Account Executive, Senior Account Director (PR), Associate Director (PR), PR Manager, Comms Manager, PR Executive, Publicist.
UK average
High confidence£44,000
Typical salary (band midpoint)
- Salary range
- £25,000 – £80,000
- Levels covered
- Junior / Executive to Director
- Last updated
- September 2026
PR Account Manager salary by seniority and location
Annual base salary, GBP. "Typical" is the midpoint of the published band. The source publishes a UK-average band only for this role.
| Level | UK average range | UK typical | London range | London typical |
|---|---|---|---|---|
| Junior / ExecutivePR Account Executive | £25,000 – £30,000 | £27,500 | — | — |
| Senior ExecutiveSenior PR Account Executive | £30,000 – £35,000 | £32,500 | — | — |
| Manager / MidweightPR Account Manager | £35,000 – £40,000 | £37,500 | — | — |
| Senior Manager / SeniorSenior PR Account Manager | £40,000 – £45,000 | £42,500 | — | — |
| Head of / Associate DirectorSenior Account Director / Associate Director | £60,000 – £80,000 | £70,000 | — | — |
| DirectorPR Account Director | £50,000 – £60,000 | £55,000 | — | — |
What does a PR Account Manager earn by location?
- UK average
- £25,000 – £80,000
Other regions use the UK average band: South East, South West, Midlands, North West, North East & Yorkshire, Scotland, Wales, Northern Ireland, Remote (UK).
The source doesn't publish a separate London band for this role, so we can't quantify a London premium here. Across the roles where both bands exist, London averages about 15% higher. Regional searches outside London fall back to the UK figure and say so.
Market context
PR salaries now vary more than ever by client sector — niche B2B areas like tech and healthcare pay noticeably more than consumer lifestyle or entertainment. Account Manager and Senior Account Manager roles are the ones clients find slowest to fill.
Source: Stonor Search Marketing Salary Benchmark 2025
About this data
- Sources
- Stonor Search Marketing Salary Benchmark 2025
- Sector coverage
- Agency side
- Benchmark period
- 2025
- Includes
- Base salary only. No bonus, commission or equity.
- Confidence
- High confidence. A published Stonor band for this exact role and location.
What affects a PR Account Manager's salary?
Seniority
The biggest lever. In Stonor's data a junior / executive PR Account Manager sits around £27,500, while director level is around £55,000. Titles inflate faster than pay, so check the scope, team size and budget behind the title before assuming the top band applies.
Location
Stonor publishes a single UK-average band for this role. Across the roles where we do hold both, London averages roughly 15% higher, which is a reasonable starting assumption until we can publish a split.
Agency size and client mix
Agency bands vary with the size of the agency and the sectors it serves. Niche B2B work (tech, healthcare, financial services) tends to pay above consumer lifestyle and entertainment for the same title, according to Stonor's 2025 marketing report.
Skills that push pay higher
Niche B2B sector experience (tech, healthcare). Hybrid skills: media relations + organic social + influencer. Influencer work is now standard in B2C PR. (Source: Stonor Search Marketing Salary Benchmark 2025.)
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