Market Research · Agency & client side · Updated September 2026
Market Research Manager salary
in the UK.
Based on Stonor Search's salary data, Market Research professionals in the UK typically earn between £23,000 and £140,000 depending on level: around £23,000 – £30,000 at junior / executive level, rising to £85,000 – £140,000 at vp / senior director level. London roles sit higher, at £25,000 to £160,000, roughly 11% above the UK average in our data. Pay varies with seniority, location, company stage and sector, and the real scope of the role.
Also covers: Research Executive, Research Director, Head of Market Research, Senior Research Executive, Research Manager, Senior Research Manager, Associate Director (Research), Market Research Director, VP of Market Research, Insight Consultant.
UK average
High confidence£58,500
Typical salary (band midpoint)
- Salary range
- £23,000 – £140,000
- London
- £25,000 – £160,000
- Levels covered
- Junior / Executive to VP / Senior Director
- Last updated
- September 2026
Market Research Manager salary by seniority and location
Annual base salary, GBP. "Typical" is the midpoint of the published band. London and UK-average bands are published separately.
| Level | UK average range | UK typical | London range | London typical |
|---|---|---|---|---|
| Junior / ExecutiveResearch Executive | £23,000 – £30,000 | £26,500 | £25,000 – £32,000 | £28,500 |
| Senior ExecutiveSenior Research Executive | £28,000 – £38,000 | £33,000 | £30,000 – £40,000 | £35,000 |
| Manager / MidweightResearch Manager | £35,000 – £50,000 | £42,500 | £40,000 – £55,000 | £47,500 |
| Senior Manager / SeniorSenior Research Manager | £45,000 – £55,000 | £50,000 | £50,000 – £60,000 | £55,000 |
| Lead / Team ManagerAssociate Director | £45,000 – £60,000 | £52,500 | £50,000 – £65,000 | £57,500 |
| Head of / Associate DirectorHead of Market Research | £60,000 – £95,000 | £77,500 | £70,000 – £110,000 | £90,000 |
| DirectorMarket Research Director | £55,000 – £90,000 | £72,500 | £62,000 – £100,000 | £81,000 |
| VP / Senior DirectorVP of Market Research | £85,000 – £140,000 | £112,500 | £95,000 – £160,000 | £127,500 |
What does a Market Research Manager earn by location?
- London
- £25,000 – £160,000
- UK average
- £23,000 – £140,000
Other regions use the UK average band: South East, South West, Midlands, North West, North East & Yorkshire, Scotland, Wales, Northern Ireland, Remote (UK).
In Stonor's data, London Market Research professionals earn around 11% more than the UK average at the same level. Regional searches outside London fall back to the UK figure and say so.
Market context
Demand for data and insight professionals rose 15% in Q2 2024 while permanent vacancies overall declined. Researchers who turn numbers into action — and can present them — are worth their weight in dashboards.
Source: Stonor Search Marketing Salary Benchmark 2025
About this data
- Sources
- Stonor Search Marketing Salary Benchmark 2025
- Sector coverage
- Not sure / either
- Benchmark period
- 2025
- Includes
- Base salary only. No bonus, commission or equity.
- Confidence
- High confidence. A published Stonor band for this exact role and location.
What affects a Market Research Manager's salary?
Seniority
The biggest lever. In Stonor's data a junior / executive Market Research Manager sits around £26,500, while vp / senior director level is around £112,500. Titles inflate faster than pay, so check the scope, team size and budget behind the title before assuming the top band applies.
Location
London pays about 11% more than the UK average for Market Research professionals in Stonor's data. Hybrid roles based outside London are increasingly benchmarked against the national band rather than the London one, and candidates know it.
Company stage
The band is a SaaS and tech figure. Where a company sits between seed and scale-up changes the cash-versus-equity mix more than the headline title does, and Stonor's reports don't publish a size split, so treat the range as covering that spread.
Skills that push pay higher
Presenting insight to clients and creatives. Turning research into commercial recommendations. (Source: Stonor Search Marketing Salary Benchmark 2025.)
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