Market Research · Agency & client side · Updated September 2026
Insights Manager salary
in the UK.
Based on Stonor Search's salary data, Insights Managers in the UK typically earn between £45,000 and £65,000, with a typical salary of around £55,000. London roles sit higher, at £50,000 to £70,000, roughly 9% above the UK average in our data. Pay varies with seniority, location, company stage and sector, and the real scope of the role.
Also covers: Consumer Insights Manager, Customer Insights Manager, Insight Manager.
UK average
High confidence£55,000
Typical salary (band midpoint)
- Salary range
- £45,000 – £65,000
- London
- £50,000 – £70,000
- Levels covered
- Manager / Midweight
- Last updated
- September 2026
Insights Manager salary by seniority and location
Annual base salary, GBP. "Typical" is the midpoint of the published band. London and UK-average bands are published separately.
| Level | UK average range | UK typical | London range | London typical |
|---|---|---|---|---|
| Manager / MidweightInsights Manager | £45,000 – £65,000 | £55,000 | £50,000 – £70,000 | £60,000 |
What does a Insights Manager earn by location?
- London
- £50,000 – £70,000
- UK average
- £45,000 – £65,000
Other regions use the UK average band: South East, South West, Midlands, North West, North East & Yorkshire, Scotland, Wales, Northern Ireland, Remote (UK).
In Stonor's data, London Insights Managers earn around 9% more than the UK average at the same level. Regional searches outside London fall back to the UK figure and say so.
Market context
Demand for data and insight professionals rose 15% in Q2 2024 while permanent vacancies overall declined. Researchers who turn numbers into action — and can present them — are worth their weight in dashboards.
Source: Stonor Search Marketing Salary Benchmark 2025
About this data
- Sources
- Stonor Search Marketing Salary Benchmark 2025
- Sector coverage
- Not sure / either
- Benchmark period
- 2025
- Includes
- Base salary only. No bonus, commission or equity.
- Confidence
- High confidence. A published Stonor band for this exact role and location.
What affects a Insights Manager's salary?
Scope of the role
This page covers the manager / midweight band only. Within it, £45,000 to £65,000 is a wide spread. The top end usually reflects broader remit, a bigger budget or team, or a specialism that's hard to hire.
Location
London pays about 9% more than the UK average for Insights Managers in Stonor's data. Hybrid roles based outside London are increasingly benchmarked against the national band rather than the London one, and candidates know it.
Company stage
The band is a SaaS and tech figure. Where a company sits between seed and scale-up changes the cash-versus-equity mix more than the headline title does, and Stonor's reports don't publish a size split, so treat the range as covering that spread.
Skills that push pay higher
Presenting insight to clients and creatives. Turning research into commercial recommendations. (Source: Stonor Search Marketing Salary Benchmark 2025.)
Live at Stonor
Insights Manager roles Stonor is hiring for now
Checking the live job list…
Hiring for this role?
Salary is only half the story.
Stonor can tell you what Insights Managers are asking for right now, how available they are and what you're competing against. Before you write the job ad, ideally.
Are you a Insights Manager?
Wondering what you're worth?
The band above is a benchmark, not a verdict. If you'd like an honest, off-the-record read on where you sit and what would move it, Stonor talks to people in your position every week.