Data & Analytics · Agency & client side · Updated September 2026
Insight Analyst salary
in the UK.
Based on Stonor Search's salary data, Insight Analysts in the UK typically earn between £26,000 and £85,000 depending on level: around £26,000 – £35,000 at junior / executive level, rising to £65,000 – £85,000 at director level. London roles sit higher, at £31,000 to £95,000, roughly 12% above the UK average in our data. Pay varies with seniority, location, company stage and sector, and the real scope of the role.
Also covers: Insights Analyst, Head of Insight, Insight Director, Junior Insight Analyst, Senior Insight Analyst, Head of Insights, Insights Director, Insight Lead.
UK average
High confidence£57,000
Typical salary (band midpoint)
- Salary range
- £26,000 – £85,000
- London
- £31,000 – £95,000
- Levels covered
- Junior / Executive to Director
- Last updated
- September 2026
Insight Analyst salary by seniority and location
Annual base salary, GBP. "Typical" is the midpoint of the published band. London and UK-average bands are published separately.
| Level | UK average range | UK typical | London range | London typical |
|---|---|---|---|---|
| Junior / ExecutiveJunior Insight Analyst | £26,000 – £35,000 | £30,500 | £31,000 – £41,000 | £36,000 |
| Manager / MidweightInsights Analyst | £45,000 – £60,000 | £52,500 | £50,000 – £65,000 | £57,500 |
| Senior Manager / SeniorSenior Insight Analyst | £50,000 – £60,000 | £55,000 | £55,000 – £65,000 | £60,000 |
| Head of / Associate DirectorHead of Insight | £60,000 – £85,000 | £72,500 | £70,000 – £93,000 | £82,000 |
| DirectorInsight Director | £65,000 – £85,000 | £75,000 | £73,000 – £95,000 | £83,500 |
Head of / Associate Director (UK) combines 2 published bands: Head of Insight, Not sure / either: £65,000 – £85,000 (Marketing Salary Benchmark 2025); Head of Insight, Client side — SaaS & Tech: £60,000 – £80,000 (Marketing Salary Benchmark 2025).
Head of / Associate Director (London) combines 2 published bands: Head of Insight, Not sure / either: £74,000 – £93,000 (Marketing Salary Benchmark 2025); Head of Insight, Client side — SaaS & Tech: £70,000 – £90,000 (Marketing Salary Benchmark 2025).
Director (UK) combines 2 published bands: Insight Director, Not sure / either: £65,000 – £85,000 (Marketing Salary Benchmark 2025); Insight Director, Client side — SaaS & Tech: £65,000 – £85,000 (Marketing Salary Benchmark 2025).
Director (London) combines 2 published bands: Insight Director, Not sure / either: £73,000 – £91,000 (Marketing Salary Benchmark 2025); Insight Director, Client side — SaaS & Tech: £75,000 – £95,000 (Marketing Salary Benchmark 2025).
What does a Insight Analyst earn by location?
- London
- £31,000 – £95,000
- UK average
- £26,000 – £85,000
Other regions use the UK average band: South East, South West, Midlands, North West, North East & Yorkshire, Scotland, Wales, Northern Ireland, Remote (UK).
In Stonor's data, London Insight Analysts earn around 12% more than the UK average at the same level. Regional searches outside London fall back to the UK figure and say so.
Market context
High demand, short supply. Analysts who can brief creatives and present insights are rare — hire quickly when you find one. Those who blend analysis with business thinking to give clients actionable insight are commanding serious attention.
Source: Stonor Search Marketing Salary Benchmark 2025
About this data
- Sources
- Stonor Search Marketing Salary Benchmark 2025
- Sector coverage
- Not sure / either, Client side — SaaS & Tech
- Benchmark period
- 2025
- Includes
- Base salary only. No bonus, commission or equity.
- Confidence
- High confidence. A published Stonor band for this exact role and location.
What affects a Insight Analyst's salary?
Seniority
The biggest lever. In Stonor's data a junior / executive Insight Analyst sits around £30,500, while director level is around £75,000. Titles inflate faster than pay, so check the scope, team size and budget behind the title before assuming the top band applies.
Location
London pays about 12% more than the UK average for Insight Analysts in Stonor's data. Hybrid roles based outside London are increasingly benchmarked against the national band rather than the London one, and candidates know it.
Sector and company stage
This benchmark draws on Not sure / either and Client side — SaaS & Tech data, and the bands differ between them. Earlier-stage businesses often pay a lower base with more equity; established SaaS firms pay closer to the top of the band in cash.
Skills that push pay higher
Able to brief creatives and present insight. Blends analysis with commercial thinking. AI tooling and data analytics expertise. (Source: Stonor Search Marketing Salary Benchmark 2025.)
Live at Stonor
Insight Analyst roles Stonor is hiring for now
Checking the live job list…
Hiring for this role?
Salary is only half the story.
Stonor can tell you what Insight Analysts are asking for right now, how available they are and what you're competing against. Before you write the job ad, ideally.
Are you a Insight Analyst?
Wondering what you're worth?
The band above is a benchmark, not a verdict. If you'd like an honest, off-the-record read on where you sit and what would move it, Stonor talks to people in your position every week.