Data & Analytics · Agency & client side · Updated September 2026
Head of Data salary
in the UK.
Based on Stonor Search's salary data, Data leaders in the UK typically earn between £65,000 and £150,000 depending on level: around £65,000 – £130,000 at head of / associate director level, rising to £120,000 – £150,000 at vp / senior director level. London roles sit higher, at £74,345 to £160,000, roughly 10% above the UK average in our data. Pay varies with seniority, location, company stage and sector, and the real scope of the role.
Also covers: Head of Data & Analytics, VP Data, Junior Data Analyst, Senior Data Analyst, Data Analytics Manager, Analytics Manager, Head of Analytics, Senior Director of Data & Analytics, VP Data & Analytics, VP of Data.
UK average
High confidence£119,000
Typical salary (band midpoint)
- Salary range
- £65,000 – £150,000
- London
- £74,345 – £160,000
- Levels covered
- Head of / Associate Director to VP / Senior Director
- Last updated
- September 2026
Head of Data salary by seniority and location
Annual base salary, GBP. "Typical" is the midpoint of the published band. London and UK-average bands are published separately.
| Level | UK average range | UK typical | London range | London typical |
|---|---|---|---|---|
| Head of / Associate DirectorHead of Data & Analytics / Head of Data | £65,000 – £130,000 | £102,500 | £74,345 – £150,000 | £118,500 |
| DirectorSenior Director of Data & Analytics | £100,000 – £140,000 | £120,000 | £110,000 – £150,000 | £130,000 |
| VP / Senior DirectorVP of Data & Analytics | £120,000 – £150,000 | £135,000 | £130,000 – £160,000 | £145,000 |
Head of / Associate Director (UK) combines 2 published bands: Head of Data & Analytics, Not sure / either: £65,000 – £115,000 (Marketing Salary Benchmark 2025); Head of Data, Client side — SaaS & Tech: £100,000 – £130,000 (SaaS & Tech Salary Benchmark 2025).
Head of / Associate Director (London) combines 2 published bands: Head of Data & Analytics, Not sure / either: £74,345 – £128,362 (Marketing Salary Benchmark 2025); Head of Data, Client side — SaaS & Tech: £120,000 – £150,000 (SaaS & Tech Salary Benchmark 2025).
What does a Head of Data earn by location?
- London
- £74,345 – £160,000
- UK average
- £65,000 – £150,000
Other regions use the UK average band: South East, South West, Midlands, North West, North East & Yorkshire, Scotland, Wales, Northern Ireland, Remote (UK).
In Stonor's data, London Data leaders earn around 10% more than the UK average at the same level. Regional searches outside London fall back to the UK figure and say so.
Market context
High demand, short supply. Analysts who can brief creatives and present insights are rare — hire quickly when you find one. Those who blend analysis with business thinking to give clients actionable insight are commanding serious attention.
Source: Stonor Search Marketing Salary Benchmark 2025
About this data
- Sources
- Stonor Search Marketing Salary Benchmark 2025; Stonor Search SaaS & Tech Salary Benchmark 2025
- Sector coverage
- Not sure / either, Client side — SaaS & Tech
- Benchmark period
- 2025
- Includes
- Base salary only. No bonus, commission or equity.
- Confidence
- High confidence. A published Stonor band for this exact role and location.
What affects a Head of Data's salary?
Seniority
The biggest lever. In Stonor's data a head of / associate director Head of Data sits around £102,500, while vp / senior director level is around £135,000. Titles inflate faster than pay, so check the scope, team size and budget behind the title before assuming the top band applies.
Location
London pays about 10% more than the UK average for Data leaders in Stonor's data. Hybrid roles based outside London are increasingly benchmarked against the national band rather than the London one, and candidates know it.
Sector and company stage
This benchmark draws on Not sure / either and Client side — SaaS & Tech data, and the bands differ between them. Earlier-stage businesses often pay a lower base with more equity; established SaaS firms pay closer to the top of the band in cash.
Skills that push pay higher
Able to brief creatives and present insight. Blends analysis with commercial thinking. AI tooling and data analytics expertise. (Source: Stonor Search Marketing Salary Benchmark 2025.)
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