Digital · Agency side · Updated September 2026
Digital Account Manager salary
in the UK.
Based on Stonor Search's salary data, Digital Account Managers in the UK typically earn between £22,000 and £120,000 depending on level: around £22,000 – £26,000 at entry level / assistant level, rising to £55,000 – £70,000 at director level. Pay varies with seniority, location, agency size and client mix, and the real scope of the role.
Also covers: Digital Account Executive, Digital Account Director, Head of Digital, Digital Assistant, Senior Digital Account Executive, Senior Digital Account Manager, Associate Director (Digital), Digital Marketing Manager, Digital Marketing Executive, Digital Project Manager.
UK average
High confidence£48,500
Typical salary (band midpoint)
- Salary range
- £22,000 – £120,000
- Levels covered
- Entry level / Assistant to Director
- Last updated
- September 2026
Digital Account Manager salary by seniority and location
Annual base salary, GBP. "Typical" is the midpoint of the published band. The source publishes a UK-average band only for this role.
| Level | UK average range | UK typical | London range | London typical |
|---|---|---|---|---|
| Entry level / AssistantDigital Assistant | £22,000 – £26,000 | £24,000 | — | — |
| Junior / ExecutiveDigital Account Executive | £26,000 – £32,000 | £29,000 | — | — |
| Senior ExecutiveSenior Digital Account Executive | £32,000 – £38,000 | £35,000 | — | — |
| Manager / MidweightDigital Account Manager | £38,000 – £45,000 | £41,500 | — | — |
| Senior Manager / SeniorSenior Digital Account Manager | £45,000 – £55,000 | £50,000 | — | — |
| Head of / Associate DirectorAssociate Director / Head of Digital | £75,000 – £120,000 | £97,500 | — | — |
| DirectorDigital Account Director | £55,000 – £70,000 | £62,500 | — | — |
What does a Digital Account Manager earn by location?
- UK average
- £22,000 – £120,000
Other regions use the UK average band: South East, South West, Midlands, North West, North East & Yorkshire, Scotland, Wales, Northern Ireland, Remote (UK).
The source doesn't publish a separate London band for this role, so we can't quantify a London premium here. Across the roles where both bands exist, London averages about 15% higher. Regional searches outside London fall back to the UK figure and say so.
Market context
Demand for digital marketing skills is up 33% year on year. Platform-agnostic people with CRM, SEO/GEO and paid skills are hot property — good ones don't stay on the market. Too many employers bundle paid, SEO, CRM and content into one job: be specific about what you actually want.
Source: Stonor Search Marketing Salary Benchmark 2025
About this data
- Sources
- Stonor Search Marketing Salary Benchmark 2025
- Sector coverage
- Agency side
- Benchmark period
- 2025
- Includes
- Base salary only. No bonus, commission or equity.
- Confidence
- High confidence. A published Stonor band for this exact role and location.
What affects a Digital Account Manager's salary?
Seniority
The biggest lever. In Stonor's data a entry level / assistant Digital Account Manager sits around £24,000, while director level is around £62,500. Titles inflate faster than pay, so check the scope, team size and budget behind the title before assuming the top band applies.
Location
Stonor publishes a single UK-average band for this role. Across the roles where we do hold both, London averages roughly 15% higher, which is a reasonable starting assumption until we can publish a split.
Agency size and client mix
Agency bands vary with the size of the agency and the sectors it serves. Niche B2B work (tech, healthcare, financial services) tends to pay above consumer lifestyle and entertainment for the same title, according to Stonor's 2025 marketing report.
Skills that push pay higher
CRM, SEO/GEO and paid skills combined. Programmatic, automation and personalisation. AI-in-search (GEO/AEO) literacy. (Source: Stonor Search Marketing Salary Benchmark 2025.)
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