Data & Analytics · Agency & client side · Updated September 2026
Business Analyst salary
in the UK.
Based on Stonor Search's salary data, Business Analysts in the UK typically earn between £25,000 and £70,000 depending on level: around £25,000 – £36,000 at junior / executive level, rising to £55,000 – £70,000 at senior manager / senior level. London roles sit higher, at £30,000 to £75,000, roughly 11% above the UK average in our data. Pay varies with seniority, location, company stage and sector, and the real scope of the role.
Also covers: BA, Junior Business Analyst, Senior Business Analyst.
UK average
High confidence£48,500
Typical salary (band midpoint)
- Salary range
- £25,000 – £70,000
- London
- £30,000 – £75,000
- Levels covered
- Junior / Executive to Senior Manager / Senior
- Last updated
- September 2026
Business Analyst salary by seniority and location
Annual base salary, GBP. "Typical" is the midpoint of the published band. London and UK-average bands are published separately.
| Level | UK average range | UK typical | London range | London typical |
|---|---|---|---|---|
| Junior / ExecutiveJunior Business Analyst | £25,000 – £36,000 | £30,500 | £30,000 – £40,000 | £35,000 |
| Manager / MidweightBusiness Analyst | £45,000 – £60,000 | £52,500 | £50,000 – £65,000 | £57,500 |
| Senior Manager / SeniorSenior Business Analyst | £55,000 – £70,000 | £62,500 | £60,000 – £75,000 | £67,500 |
What does a Business Analyst earn by location?
- London
- £30,000 – £75,000
- UK average
- £25,000 – £70,000
Other regions use the UK average band: South East, South West, Midlands, North West, North East & Yorkshire, Scotland, Wales, Northern Ireland, Remote (UK).
In Stonor's data, London Business Analysts earn around 11% more than the UK average at the same level. Regional searches outside London fall back to the UK figure and say so.
Market context
High demand, short supply. Analysts who can brief creatives and present insights are rare — hire quickly when you find one. Those who blend analysis with business thinking to give clients actionable insight are commanding serious attention.
Source: Stonor Search Marketing Salary Benchmark 2025
About this data
- Sources
- Stonor Search Marketing Salary Benchmark 2025
- Sector coverage
- Not sure / either, Client side — SaaS & Tech
- Benchmark period
- 2025
- Includes
- Base salary only. No bonus, commission or equity.
- Confidence
- High confidence. A published Stonor band for this exact role and location.
What affects a Business Analyst's salary?
Seniority
The biggest lever. In Stonor's data a junior / executive Business Analyst sits around £30,500, while senior manager / senior level is around £62,500. Titles inflate faster than pay, so check the scope, team size and budget behind the title before assuming the top band applies.
Location
London pays about 11% more than the UK average for Business Analysts in Stonor's data. Hybrid roles based outside London are increasingly benchmarked against the national band rather than the London one, and candidates know it.
Sector and company stage
This benchmark draws on Not sure / either and Client side — SaaS & Tech data, and the bands differ between them. Earlier-stage businesses often pay a lower base with more equity; established SaaS firms pay closer to the top of the band in cash.
Skills that push pay higher
Able to brief creatives and present insight. Blends analysis with commercial thinking. AI tooling and data analytics expertise. (Source: Stonor Search Marketing Salary Benchmark 2025.)
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