Digital · Agency side · Updated September 2026
Account Manager (Agency) salary
in the UK.
Based on Stonor Search's salary data and supplementary market research, agency Account Managers in the UK typically earn between £22,000 and £120,000 depending on level: around £22,000 – £26,000 at entry level / assistant level, rising to £45,000 – £70,000 at director level. London roles sit higher, at £28,000 to £60,000, roughly 14% above the UK average in our data. Pay varies with seniority, location, agency size and client mix, and the real scope of the role.
A blended benchmark. Stonor's reports don't publish a single "Account Manager (Agency)" band, so this combines the closest published titles: PR Account Executive, Senior PR Account Executive, PR Account Manager, Senior PR Account Manager, PR Account Director, Senior Account Director / Associate Director, Account Manager (Agency), Senior Account Manager (Agency), Account Assistant / Executive, Account Manager, Account Director, Digital Assistant, Digital Account Executive, Senior Digital Account Executive, Digital Account Manager, Senior Digital Account Manager, Digital Account Director, Associate Director / Head of Digital.
Also covers: Client Services Manager, Senior Account Manager, Account Director, Account Manager, Account Executive, Client Manager, Client Services Director, Agency Account Manager, Client Partner.
UK average
Good confidence£44,500
Typical salary (band midpoint)
- Salary range
- £22,000 – £120,000
- London
- £28,000 – £60,000
- Levels covered
- Entry level / Assistant to Director
- Last updated
- September 2026
Account Manager (Agency) salary by seniority and location
Annual base salary, GBP. "Typical" is the midpoint of the published band. London and UK-average bands are published separately.
| Level | UK average range | UK typical | London range | London typical |
|---|---|---|---|---|
| Entry level / AssistantAccount Manager (Agency) / Digital Assistant | £22,000 – £26,000 | £24,000 | £28,000 – £35,000 | £31,500 |
| Junior / ExecutivePR Account Executive / Account Manager (Agency) / Account Assistant / Executive / Digital Account Executive | £25,000 – £32,000 | £28,500 | £28,000 – £35,000 | £31,500 |
| Senior ExecutiveSenior PR Account Executive / Senior Digital Account Executive | £30,000 – £38,000 | £34,000 | — | — |
| Manager / MidweightPR Account Manager / Account Manager (Agency) / Account Manager / Digital Account Manager | £35,000 – £45,000 | £39,500 | £35,000 – £45,000 | £40,000 |
| Senior Manager / SeniorSenior PR Account Manager / Senior Account Manager (Agency) / Senior Digital Account Manager | £40,000 – £55,000 | £46,500 | £45,000 – £60,000 | £52,500 |
| Head of / Associate DirectorSenior Account Director / Associate Director / Associate Director / Head of Digital | £60,000 – £120,000 | £84,000 | — | — |
| DirectorPR Account Director / Account Director / Digital Account Director | £45,000 – £70,000 | £56,500 | — | — |
Junior / Executive (UK) combines 3 published bands: PR Account Executive, Agency side: £25,000 – £30,000 (Marketing Salary Benchmark 2025); Account Assistant / Executive, Agency side: £28,000 – £30,000 (Marketing Salary Benchmark 2025); Digital Account Executive, Agency side: £26,000 – £32,000 (Marketing Salary Benchmark 2025).
Senior Executive (UK) combines 2 published bands: Senior PR Account Executive, Agency side: £30,000 – £35,000 (Marketing Salary Benchmark 2025); Senior Digital Account Executive, Agency side: £32,000 – £38,000 (Marketing Salary Benchmark 2025).
Manager / Midweight (UK) combines 3 published bands: PR Account Manager, Agency side: £35,000 – £40,000 (Marketing Salary Benchmark 2025); Account Manager, Agency side: £35,000 – £45,000 (Marketing Salary Benchmark 2025); Digital Account Manager, Agency side: £38,000 – £45,000 (Marketing Salary Benchmark 2025).
Senior Manager / Senior (UK) combines 2 published bands: Senior PR Account Manager, Agency side: £40,000 – £45,000 (Marketing Salary Benchmark 2025); Senior Digital Account Manager, Agency side: £45,000 – £55,000 (Marketing Salary Benchmark 2025).
Head of / Associate Director (UK) combines 2 published bands: Senior Account Director / Associate Director, Agency side: £60,000 – £80,000 (Marketing Salary Benchmark 2025); Associate Director / Head of Digital, Agency side: £75,000 – £120,000 (Marketing Salary Benchmark 2025).
Director (UK) combines 3 published bands: PR Account Director, Agency side: £50,000 – £60,000 (Marketing Salary Benchmark 2025); Account Director, Agency side: £45,000 – £60,000 (Marketing Salary Benchmark 2025); Digital Account Director, Agency side: £55,000 – £70,000 (Marketing Salary Benchmark 2025).
London entry-level / junior Account Manager band from supplementary market research (Sep 2026).
London junior Account Manager band from supplementary market research (Sep 2026).
London mid-level Account Manager band from supplementary market research (Sep 2026).
London senior Account Manager band from supplementary market research (Sep 2026). Upper end £60,000+ is possible at larger agencies.
What does a Account Manager (Agency) earn by location?
- London
- £28,000 – £60,000
- UK average
- £22,000 – £120,000
Other regions use the UK average band: South East, South West, Midlands, North West, North East & Yorkshire, Scotland, Wales, Northern Ireland, Remote (UK).
In Stonor's data, London agency Account Managers earn around 14% more than the UK average at the same level. Regional searches outside London fall back to the UK figure and say so.
Market context
Demand for digital marketing skills is up 33% year on year. Platform-agnostic people with CRM, SEO/GEO and paid skills are hot property — good ones don't stay on the market. Too many employers bundle paid, SEO, CRM and content into one job: be specific about what you actually want.
Source: Stonor Search Marketing Salary Benchmark 2025
About this data
- Sources
- Stonor Search Marketing Salary Benchmark 2025; Supplementary London agency salary research (Sep 2026)
- Sector coverage
- Agency side
- Benchmark period
- 2025
- Includes
- Base salary only. No bonus, commission or equity.
- Confidence
- Good confidence. A Stonor band for this role, but we've widened the location, blended close titles or dropped the sector filter.
What affects a Account Manager (Agency)'s salary?
Seniority
The biggest lever. In Stonor's data a entry level / assistant Account Manager (Agency) sits around £24,000, while director level is around £56,500. Titles inflate faster than pay, so check the scope, team size and budget behind the title before assuming the top band applies.
Location
London pays about 14% more than the UK average for agency Account Managers in Stonor's data. Hybrid roles based outside London are increasingly benchmarked against the national band rather than the London one, and candidates know it.
Agency size and client mix
Agency bands vary with the size of the agency and the sectors it serves. Niche B2B work (tech, healthcare, financial services) tends to pay above consumer lifestyle and entertainment for the same title, according to Stonor's 2025 marketing report.
Skills that push pay higher
CRM, SEO/GEO and paid skills combined. Programmatic, automation and personalisation. AI-in-search (GEO/AEO) literacy. (Source: Stonor Search Marketing Salary Benchmark 2025.)
Which specialism you mean
"Account Manager (Agency)" covers several distinct jobs. The blended band here spans PR Account Executive, Senior PR Account Executive, PR Account Manager, Senior PR Account Manager, PR Account Director, Senior Account Director / Associate Director, Account Manager (Agency), Senior Account Manager (Agency), Account Assistant / Executive, Account Manager, Account Director, Digital Assistant, Digital Account Executive, Senior Digital Account Executive, Digital Account Manager, Senior Digital Account Manager, Digital Account Director, Associate Director / Head of Digital. Pick the closest one in the calculator for a tighter answer.
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Account Manager (Agency) roles Stonor is hiring for now
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